Creating a small business marketing plan as a subcategory of your overall business plan is vital for evoking and accelerating business growth. When you have a plan, you are able to focus on the right things at the right time and measure your progress toward a goal.Many business owners are resisting planning. When you’re running a business, you can easily be consumed by your day to day responsibilities. But failing to plan can be a great mistake.Now, what is the essential function of marketing? To generate qualified sales leads. There are any number of methods that can be used to do that but how do you know which methods to use if you don’t have a plan?And how do you know what your lucrative marketing activities are? How do you invest in those activities if you don’t know how big your budget is, or know what results you are trying to produce?A marketing plan doesn’t need to be a huge document. First, start with your business goals for the next six months. You should already have these, for example your target revenue, if nothing else.Now, what marketing goals align with those business goals? Ok, you want to make 100k. How many leads do you need to generate in order to allow your selling activities to close the deals necessary to reach this revenue target?Next, what marketing strategies are necessary to meet your business goal? Will you need to get more publicity? Expand into a new market? Reach more people in your current market? Create a direct mail campaign? Create sales partnerships?You must pick one or two that deliver on what you are aiming for and hit your target revenue. Now, determine what specific activities will achieve your strategies.At this point it gets a little bit tricky. You must choose from a vast pool of marketing options/activities and you must choose the activities that will work best for the potential customer you want to reach. You might need to participate in trade show events where you get face to face with your market.You might need to launch a new website, you might need to implement a referral program for current customers. The list goes on and on.Whatever your activities are, put them together into your plan and create target metrics (e.g. number of leads collected, number of prospects you talked to, etc).Finally, you end up with your marketing plan.The next step, your sales plan, tells you how the leads generated by marketing will be converted to customers, and how back end sales will be made to those customers. Sales metrics include conversion rates, overall revenues, or revenue per customer/per square foot/per time spent in the store, etc.The great thing is that now you have something to measure against and you can review things periodically to see if you are on track or if something needs to be adjusted.This process or call it small business marketing plan, doesn’t need to take a lot of time but the benefits to your business can be huge. Having a plan will give you a lot more insights into your well oiled business machine or parts of your business that need some tweaking.
People travel for different reasons. Most people travel for reasons of relaxation and recreation. The idea of travel appeals greatly to those who want to take the time off from their daily routines and off from dreadful workloads and stressful deadlines. Thus, people in the travel industry have designed their services to provide the best possible convenience and comfort for clients. In fact, countless travel agencies around the world designed travel deals and vacation packages in the most customer-friendly features as possible.Yet, despite myriad of choices and long preparations; some dream travel vacations turn into nightmares. In some cases, well-drafted travel itineraries unexpectedly come across problems in airports, hotels and resorts. Unfortunately for some, a minor delay in one of the travel stops lead to a series of related and similarly exasperating troubles. In minutes, all that was carefully arranged for weeks or months turn into a chaotic chain of events. When the situation becomes this worst, most travelers prefer to cut-off the escapade and return home with great disappointment and enormous regrets.While there are uncontrollable circumstances, a traveler can take some precautionary measures to make sure that the trip would go smoothly. By observing these measures, the traveler can reduce the possibility of the trip going wrong. These practices can also help when things start to go out of hand while on travel.First and foremost, people should check on the reliability of their travel service provider. Some discount travel offered by irresponsible travel agencies also discounts the fun in the travel. Such companies’ partnership with airlines and hotels could not be trusted. Entrusting your travel concerns to these companies may only lead to delayed flights, reservation problems, booking issues and others. Choose a travel agency that has a respected name in the travel industry. Companies like Expedia Travel have reliable backgrounds and dependable experience in the industry for many years. Their partnerships to other travel service providers are proven strong and efficient. And their deals on travel ensure greater travel fun and experience.Even after all the arrangements are made, travel planners should not be excessively laid back of the travel details. With the help of a trusted travel agency, travelers must continually check on the status of their travel reservations. One can never know the tendency of reservations to changes especially those that can easily be affected natural forces. For example, schedule of flights can change if there are problems in the weather.Travelers must also make sure that they are knowledgeable enough on the basic details of their destinations. It is best for people to know the culture of the place to avoid offense on local practices. A tourist must also be aware of the different activities that can be done in the place. This could be helpful, especially when there are cancellations of activities in the middle of the trip.Finally, one must see to it that they have everything taken cared of before traveling. Chores and tasks that were left done could cause major disruptions on the travel. Having something to worry about the travel reduces the fun factor of the trip. Make sure important matters like financial related chores, home and properties security, work requirements, necessary notifications and others are already settled before setting out.When problems occur during your travel and you feel the need to be assisted by the right company, turn on to Expedia. The company has coupons that you can purchase online. Expedia also has the reliable connections to air carriers and hotel across the globe.Make your travel experience a pleasantly memorable one. Don’t let problems ruin your dream travel.
Many of you reading this article are thinking to yourselves ‘why travel solo… are you crazy’, while others are reading this in total agreement. Like for all travel needs, individual tastes, interests and goals will be the concern for any person travelling.For me personally I prefer to travel solo myself but It all boils down to the type of trip you’re taking and what you plan on doing… obviously there are times where group or couple travel is inescapable and is of course still going to be a great experience… all travel is. These times could be team getaways, events such as weddings or corporate and clearly for a romantic getaway or honeymoon where I’ll assume that you would prefer not to travel solo.Maybe you don’t have a partner or perhaps you didn’t know anyone else you wanted to travel with you… but you know with all your heart you want to go, have to go. Are the people who said no going to stop your travel? If so, why? Is it safety concerns, is It the unknown? Those questions might be on your mind, but think about it this way… doesn’t it make it more exciting? Wouldn’t you feel more accomplished if you did it by yourself?Let me explain why I travel solo and the reasons why.Avoid The Drama Of OthersDrama is often inescapable as all people including myself has some sort of drama in their lives. However in my experience belowA few years back I backpacked Europe and after about a week or so met up with a group of friends for roughly a month. In this time the couple travelling with us had a bad break up, which in turn almost severed another relationship. That night while this couple was fighting, bags were snatched, wallets stolen and because of the public outburst questioned by the police… and this was just the beginning of the drama, we still Christmas to get through after this. When the whole group of my friends had left I felt relief and like a weight had been lifted from my shoulders.You may not want to travel solo but if you’re single then my recommendation is that you at least don’t travel with a couple, not without at least some other single people there.Indifference Of IdeasAll travellers have their own ideas of what they want out of their travel and so they should. Compromise can be much easier in a couple and certainly travelling solo but in a group it can be a nightmare. You may want to go to a museum you’ve always wanted to see where as the others in your group want to just hit the pub.Whoever has the numbers or the dominance will most likely win which puts you in an awkward situation. Yes, you could leave and go the museum by yourself but then what do you friends think of you and say about you later on. You may also not be contactable by phone, being in another country without a sim card which makes it much harder to meet up and find out when others will be back etc.I remember road trip we took just 2 hours away from home with six guys and we had one of the worst weekends away possible. Some of us wanted to go prawning, others wanted to go somewhere else for fishing and some of us just wanted to hang out at the hotel by the beach and drink. The problem was we were all stubborn and because we only had the one car and two sets of keys it caused arguments left, right and centre.Living In Close QuartersWhen travelling with others, particularly for long periods of time you need to ensure that your travel buddy is someone you could live with in close quarters for however long it is you are travelling. We all have friends that we know that are good friends but you could never live with them, maybe they are messy, maybe they are snappy and the list goes on. If you can’t live with them… what makes you think you can travel with them?Be Who You WantA bonus to travelling solo as well is that others you meet along the way and you get to be the person you’ve always wanted to be or at least be able to interact differently with others. I truly believe you meet a lot more people when travelling solo as you have more reason to talk to others and you will meet more like-minded people to you as there are no indifference to ideas of what to do.These are four of the main reasons why I travel solo but there are many more personal reasons like independence my goal when backpacking Europe was to get out there in the world and do it all myself. Escapism is another big reason for me sometimes with work and the same old routine you just need to escape the daily grind and get in some alone time.Travelling solo isn’t for everyone and isn’t for all kinds of travel but if you’re after a fulfilling holiday and experiences then there really is nothing like travelling solo. You will not only meet more like-minded people, get to be who you want, gain independence and a sense of fulfilment as well avoid an indifference of ideas, living in close quarters and avoid anyone else’s drama while you enjoy what you want to do on your dream holiday. This is why I travel solo.